Black Tie is a multi-location bike, SUP, and 4x4 rental company operating across ten Colorado resort towns. I do ongoing custom WordPress development for them, building out each location as if it were its own mini-site while keeping the whole suite on a single, maintainable codebase.
The redesign was collaborative. My focus has been the location-page system: each town gets its own galleries, FAQs, product sections, per-location menus, a Google Map with custom pins, and booking integration. Rather than hand-building ten sets of pages, I wrote custom PHP to generate them at scale, and I manage the full staging-to-production deployment workflow. The large push is done, but this is active, ongoing work.
What I did
- Built a location-page system spanning 10 resort towns, each with its own galleries, FAQs, product sections, and per-location menus
- Wrote custom PHP to generate location pages at scale instead of duplicating templates by hand
- Integrated Google Maps with custom per-location pins and booking flows
- Managed the full staging-to-production deployment workflow
- Provide ongoing custom development as the business and its locations evolve