Catawba Mushroom Partners is a small mushroom farm in North Carolina that needed a cleaner, faster, more professional web presence. The existing site was cluttered and hard to navigate on mobile. The rebuild focused on simplicity, performance, and giving the brand a visual identity that matched the quality of their product.
Working within a WordPress block theme environment, I shaped the overall site structure, visual direction, and user experience. The result is a lightweight, mobile-first site that’s easy for the client to maintain and presents their products clearly.
What I did
- Redesigned site layout, page structure, and visual direction to simplify and modernize the brand
- Customized a WordPress block theme using theme settings, templates, and custom CSS
- Created and structured core pages to showcase products and customer information clearly
- Implemented responsive design improvements for a consistent experience across mobile and desktop
- Applied SEO best practices: semantic HTML, content hierarchy, and descriptive page structure
- Focused on performance and readability with a minimal plugin footprint