Temple Chocolate Co. is a Colorado maker of small-batch ceremonial chocolate. The project is a full rebrand built on top of an existing storefront: I’m reworking the brand, copy, and imagery while keeping the proven store structure intact.
The brief calls for an elevated, minimal voice closer to a perfume or single-malt label than a typical retail site, so the work is as much editorial as technical: rewriting every page of product and brand copy to a tight luxury tone, swapping in the client’s real photography, converting the catalog and pricing from the original currency to USD, and layering the new identity over the existing templates without disturbing the cart and checkout flows. The site is in progress and not yet launched.
What I did
- Rebranded an existing storefront into a new identity, preserving the working page and collection structure
- Rewrote all product and brand copy to a restrained, editorial luxury voice
- Replaced placeholder imagery with the client’s real product photography on a consistent naming convention
- Converted the catalog, pricing, and currency to match the US market
- Kept the rework scoped to content and presentation so the cart and checkout behavior stays intact